If you have ever gotten a present, you understand the warm feeling one experiences. It is the same case with corporate gifting.
Gift giving at the corporate level is a powerful experience. It creates a touchpoint between the giver and recipient. The latter feels more appreciated and connected to the giver. They feel part of the company.
For many years, organizations and marketing professionals have leveraged the power of gifting to create warm, long-lasting relationships with their existing and prospective clients. Marketers incorporate gifting as part and parcel of their marketing strategy. It provides significant ROI and satisfaction.
Businesses need to match the gift they offer with the occasion of the event. That ensures that the goal of offering the present is achieved.
Corporate Events – These are business events held to appreciate employees in a company. It may be Years of Service, Completing a Vocational Training Program, or Best Employee of the Year.
Personal Events – A company might offer gifts when a staff member welcomes a newborn in their family, obtains a higher learning certification, personal achievements, or purchases a new property.
Special Gifting – Providing gifts to recognize a special/unique event. For example, an employee whose efforts led to the achievement of a specific goal. Perhaps they went an extra mile to save the day; these are occasions that warrant gifting.